New truck sales are booming

Previously written for Las Vegas Review Journal
by Mike Henle Special to Drive

The all-new Ram 1500 has been named 2019 North American Truck of the Year by a panel of automotive experts. The announcement was made at the North American International Auto Show in Detroit. (FCA)

Southern Nevada has endless opportunities for pickup truck drivers in a region that offers everything from the desert to the mountains. And whether a vehicle has two-wheel drive, front-wheel drive or all-wheel drive, trucks are fast becoming the choice of young adults, millennials and baby boomers.

The automobile industry has discovered the wants and needs of drivers, as evidenced by the fact that some manufacturers have switched their emphasis to trucks rather than passenger cars. The hottest lines of trucks are spread throughout the showrooms of North America, and incentives are provided to entice truck enthusiasts.

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