When the boom
hits in real estate,
it’s fascinating to
me how many people suddenly
become real estate
agents. Cocktail waitresses,
bartenders, car salesmen
and construction workers
become alleged experts in
an industry with so much
turnover that Sarah Lee
could be the main sponsor.
Frankly, the real estate
business scares me for many
reasons, ranging from the
test-taking requirements that
seem meaningless to the fact
that the Board of Realtors
increases and declines as the
economy fluctuates.
However, it’s tough times
that bring a level of respect
to the industry, considering
the real estate agents who
stay in the business when
the housing market tanks.
Rather than take the shingle
off the wall and go back
to waiting tables, serving
drinks or working on a road
construction crew, some of
the old timers in the business
actually know how to hang
on during the bad times.
In this particular case,
short sales and foreclosed
properties comprise a
big chunk of the business
nowadays and not one of
the transactions is easy.
The grind of getting people
qualified while dealing with
smaller commissions is a
part of life being faced by
real estate agents who are
still hanging on.
There are several Southern
Utah real estate agents
who have seen the market
decline in the past and one
of them, 62-year-old Ronnie
Vause, isn’t giving up, either.
In fact, Vause is hoping to
have a presence in Cedar
City soon, illustrating the
fact that he still has confidence
in the Southern Utah
real estate market.
“I’ll be getting my first
Social Security check in a
month,” said Vause, a native
of Las Vegas who has been
selling real estate for 37 years. “This is the second really
deep cycle I have seen and
the fourth cycle overall.”
Now with Keller Williams
Realty in St. George, Vause
said the problem with too
many real estate agents is
that they acquire too much
debt once they get into the
business. When the market
goes bad, the leased cars are
taken back, credit-card bills
can’t be paid and the look of
success is suddenly replaced
with reality. Add in the cell
phone bills and general automotive
maintenance, and
that successful-looking real
estate agent can be the individual
hanging out on a street
corner with a sandwich board
on his shoulders.
“In our case, my wife
(Kathy) and I have three cars
and they are all paid for,” said
Vause, who moved to the
mountains north of
St. George five years ago. “And
when we combine our Social
Security checks, we’ll not only
have enough money to pay
our bills, but also have money
in the bank at the same time.”
Vause said today’s real
estate agents count on closings
in escrow along with
potential sales down the
road. When a market sours
as quickly as this one did,
many agents find themselves
dealing with tough times.
“Even during times like
these, there are always people
who need to buy and sell real
estate,” Vause said. “The key
to times like this is that there
are fewer real estate agents,
so the workload can be even
more intense. But the reality
is that agents can still make
money if only they were prepared
for the downturn.
“There is no substitute for
good, old-fashioned, hard
work, which means you are
out there beating the bushes
looking for business.”
I’d rather work with a real
estate agent who has been
in the business for some
time. I would especially
rather deal with one that
has seen the good times and
the bad and experienced the
short sales, the foreclosures
and the rest.
In fact, the best stories
in any business are about
those who have been able
to keep a positive attitude
during the tough times
knowing that “this, too,
shall pass.
To me, surviving times
like these illustrates a true
sales person, whether we’re
talking about stock brokers,
car salesmen or real estate
agents. When we panic, the
experienced soul can settle
us down because they have
been through these rough
waters before.
I still say those suffering
from slow sales now need
to get on the phone and call
their past clients, knowing
full well a deal isn’t just
around the corner, but could
materialize when the pendulum
swings back into the
positive column.
Mike Henle is a Las Vegas-based freelance writer and author of the book “Through the Darkness: One Man’s Fight to Overcome Epilepsy.” He can be contacted at mhenle@aol.com or through his Web site www.mikehenle.com.
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