Mad Dog's thought for the day: Two things define you. Your patience when you have nothing, and your attitude when you have everything --- author unknown

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“Be who you are and say what you feel because those who mind don't matter and those who matter don't mind.“
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Prominent auto racer Davey Hamilton Joins Impact by MasterCraft Safety As IndyCar Representative
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Popular open wheel driver Davey Hamilton joins Impact by MasterCraft Safety as IndyCar Representative

 MasterCraft Safety has made huge investments in the Impact brand since announcing its purchase of the safety equipment manufacturer from racing pioneer Bill Simpson last December. Those investments come in many forms, but none is more important than the people who work at Impact by MasterCraft Safety.

The company recently added renowned open wheel racer Davey Hamilton to its staff. Hamilton will serve as the Indy Car representative for MasterCraft Safety.

The personable Hamilton has raced in nine Indianapolis 500 events during his illustrious career, with a best finish of fourth place in 1998. He was also among the first employees at Las Vegas Motor Speedway.

Hamilton’s ties to Las Vegas also date back to the 1980s and 1990s when he ran against his father, Ken, in classic Super Modified race showdowns at the old short track at Las Vegas Motor Speedway.

“This is a huge addition for us,” explained MasterCraft Safety and Impact CEO, Robbie Pierce. “I know how to manufacture a seat that can soak up three foot whoops and I am also well-versed on the unique design elements off-road racers are looking for from their helmets and driving suits. A competitor in open-wheel that is doing 210-plus mph will have different design requirements and needs. Whether racing in the Baja 1000 such as I do or the Indy 500 like Davey, I can appreciate having products that are relevant and specifically tailored to each form of motorsports. Davey is the perfect person to fill this critical position in open-wheel as his knowledge and input will provide valuable insight and allow us to create specifically tailored and relevant products.”

Hamilton, who is also an accomplished Super Modified competitor, said he was happy to be a part of the MasterCraft team.

“I couldn’t be happier,” confessed Hamilton, a native of Boise, Ida. “I have been a loyal user and advocate of Impact products for years and Robbie Pierce and I have a lot in common. We aren’t just selling products; we are racers to the core.”

They also both know the value of properly engineered safety gear after enduring horrific crashes. Pierce suffered a terrible accident while short course racing in August of 2010, breaking both collarbones, multiple ribs, and damaging his knee.

Hamilton was involved in a devastating crash at Texas Motor Speedway June 9, 2001, nearly resulting in the loss of his legs and feet. His road to recovery required 21 operations and two years of intensive rehabilitation before he could walk again. He has been a strong advocate for improved safety ever since. Demonstrating the iron will that he has become famous for, Hamilton returned to IndyCar racing in 2007 for the 91st running of the famous Indianapolis 500. His strong desire and determination to once again compete resulted in a top ten finish in the rain-shortened race.

Hamilton has acted as an ambassador for open-wheel racing for years through the Indy Racing Experience and providing driver analysis for the Indianapolis Motor Speedway Radio Network. The Indy Racing Experience is a unique two-seat IndyCar which is used to give fans, VIPS, and celebrities unforgettable rides at various tracks throughout the United States. Now Hamilton will be putting those skills to use representing Impact by MasterCraft Safety.

Hamilton will be attending all upcoming IndyCar races and taking that knowledge back to Impact by MasterCraft Safety's Brownsburg, Ind. headquarters to help design innovative new safety products.

Based in Santee, California, MasterCraft Safety is the leading manufacturer of suspension seating and restraints used in applications as varied as desert racing and military vehicles.

The common theme is that MasterCraft Safety is the first choice in environments where safety can mean the difference between life and death. With the recent addition of Impact by MasterCraft, the full spectrum of safety equipment from helmets to footwear is available for any and all forms of racing, including NASCAR and top tier open-wheel racing. Additional information on Impact by MasterCraft Safety can be found at and more information on MasterCraft Safety’s full-line of products can be found by visiting

Marketing / Media Contact:
Kelli Willmore
619.449.9455 begin_of_the_skype_highlighting 619.449.9455

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